Want to start
your own social media agency? Little bit confused and intimidated…and thinking
of “How do I start my own digital marketing
I agree! The process is long and hard, but with the proper tools, plans, and resources, you
will be able to build a process that will answer your long-awaited question of
“How do I start my own digital marketing services?” and you
will be able to start your own digital marketing services in no time.
The article will
explain all the steps that I have taken in order to make my agency a success.
Also, give you an idea of what you need to do to follow suit. Do you have
a dream to start your own digital marketing agency? Don’t know where to start?
Here is your
1. Be Positive
Spare me, too
start with wishy-washy and good content. But this all you need to be
The road to
starting agency is long and hard. No shortcuts, No Overnight success, No
hitting and hoping. Just hard work, blood, sweat, and late nights
But keep a
positive attitude. Your attitude determines your approach and your approach
will give you the best possible way out of your question “How do I start my own digital marketing services?”
Has a vision of
what do you want to achieve? You have to have a positive mental image of it for as
long as possible.
frustrated with no’s as they are stepping-stones to your next yes.
Might be your biggest hit could be just one more no away.
You will never
know enough. So learn as much as you can about digital marketing, and continue
to learn more with business growth. The most common traits of successful people
are that they never stop learning.
From the very
beginning, invest your time and money in learning as much as you can.
understanding of the industry before trying to sell your service is the key—as
you are selling your services as an expert.
Have a solid
understanding of the most basic services you are going to offer—like email
marketing campaigns, what SEO, PPC, how to find clients, pricing, outsourcing,
and selling your services
The major parts
of digital marketing that you have to understand in order to run a successful digital marketing agency is:
Marketing also is known as Google Ads
marketing and graphic design.
You also need to
know how to apply the concepts to marketing. It is essential before moving
As Lois Geller
says, “A brand is a promise”.
promises to deliver the services that people trust. That associates with them,
they know will deliver the results every time.
What do you and
your audience value?
What does your Does brand stand for?
What your voice
is: Like the way you would speak to a young technology startup is different
from how you would speak to an established retail chain.
The next big
leap is - how will you price your services. This is very crucial, as
underpricing services become most of the time the main cause of failure of
digital marketing agencies.
The best way is
to create pricing tiers based on the services.
Spend an ample
amount of time laying out tiers and think through the number of services you
will provide with each tier.
Ensure to take
consideration software fees, your time, and any services you might have to
outsource to others.
undercharge for your work and time.
5. Create a
Once you have
put together pricing for your services, then get together a business plan.
The first steps
in your business plan are:
The niche you
will be serving
What are the
services that you will offer (web development, content marketing, email marketing,
Design a basic
website, and build your portfolio.
You have got the
skills and a plan. It’s time to come in the market and start looking for the
clients for your digital marketing agency. Look for businesses projects in the
niche or industry you are marketing to and approach these businesses in one of
the following ways:
(a) Cold Calling
contacts from the local businesses and get their contact information. Reach out
either through email or over the phone and tell them about yourself, your the company, and the services you offer
Marketing Audit for Business
Getting out in
the market and contacting as many businesses or industry contacts as possible
is a great first step. But land a client with a digital marketing audit to
businesses. Look at their existing digital marketing efforts and also of their
competitors’, and give the best solutions for issues they are facing.
Look up local
business alliances in your niche, or other business groups and attend events
and talk to people.
Once the potential client has reviewed the audit report shared by you and you have got
them on the hook. Then set up a meeting. Use this meeting for the client to get
to know about who you are and what service you offer, and most importantly, how
your company can help them!
While you have
an interaction with a prospective client, don’t come across as too sales-y.
Don’t SELL; instead, provide quality and value. Focus on the solution you can
offer for the client, and not the service.
(c) Landing Clients
Think about what
the customer wants to hear. Walk the customer through the process so they know
exactly what to expect. While speaking to clients, take these two approaches:
Emotional – use
emotions to sell your services
Logical – Focus
on a logical approach, concentrate upon the solutions that you can provide to
(d) Build valuable
relationships: If you get some side work through former coworkers,
mutual connections, or simply networking yourself, it will give you the
necessary experience. Negotiate on the cost of your services is another skill.
You have landed
some clients and are now getting new business, prove the current clients and
any future clients that you can produce results.
Ensure that your
customer/client sees the return on your efforts. Track your results, put them
in the form of reports and show to clients. Reports are concrete proof of what
you are doing is helping them.
8. Build Your Team
Now you have
potential clients start building a team that will help you manage your
business and your time.
Get people to
create content, copywriters, graphic designers, UI designers, and video editors
and for any other task in which you might not be good or have no experience.
This will allow you to focus on your potential customers. You will get more
time going out and finding new clients! The more time you spend on getting new
clients, the more your business will expand.
Without a team,
you will not be able to scale your agency, and you will never be able to expand
your business and see the success that you have been working so hard and
9.Hire the right
competencies are important but personality is even more important. Look for
culture fit first. Skills can be taught but personalities can never be changed.
Social media is
such an engaging industry as it is always evolving. Now is a great time to
start with your own Digital Marketing Services, if you are reading this post,
you have probably already ventured out on your own. My advice is to make a
decision and stick to it. In no time, you will be running your own Digital
Marketing Services working your own hours and will have the potential to earn
income using a skill you love. In order to grow to follow basic steps, price
your services accordingly, and build a team that will help you to manage tasks
you might not be so great at.
Manage your own the business has many ups and downs; you have to be able to weather the storm to
enjoy the benefits. Don’t take-ups and downs personally. It’s part of the
business. If there are no new problems, then you are probably not growing.
Make a decision
and believe in it. You have to commit. Once you do that you find out how
extremely fulfilling running your own digital marketing services are.
So, you have the
complete quick start guide on “How do I start my own digital
Do write in the
comment section how helpful you find this article. Use the steps and share your
valuable feedback. Also, is there anything that you would like to add through
your personal experience, write down in the comment section
If in case you
have been stuck with on your own journey. Let me know… I would love to help you
out with my experience…